Clay masks
These use kaolin clay, a natural component in soil. Montagne Jeunesse (a natural skin and body-care brand sold around the world) uses kaolin from Cornwall, England, says Keith Rockhill, the company’s U.K.-based marketing director. In cosmetics, kaolin is known for its efficacy in absorbing oil, for drawing out impurities and dirt that can make pores look more noticeable, and for removing dead skin cells. These masks might be targeted to oily T-zones or acne-prone skin, and may contain acne-fighting ingredients such as salicylic acid.
Hydrating masks
Like the pumpkin mask from Éminence, or the cooling cucumber mask from Freeman, these soothe, nourish and, as their name implies, super-moisturize. Éminence’s is a rinse-off, the most common type, while Freeman’s peels off, which can be fun—it really depends on personal preference.
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